Our first project in this class was centered around brand identity. “Speak for the Trees” current logo was not too bad, but since they wanted to expand out of Boston and into more cities across the country, I had to find a way to do that while still incorporating their core values. My strategy is to create a logo that is clever and simple and stays in the minds of those who see it. I want to accomplish this while still showing the core values of the company.
Lastly, these are some sketches I made while brainstorming.
